WHO WE ARE
Our mission is to create, build and protect brands to achieve clients’ goals.
We are one of the largest and most well-respected public relations agencies in Brazil and are part of Cohn & Wolfe and the WPP Group.
Bringing together a high-performance and experienced team, we meet the integrated marketing service needs of Brazilian and multinational companies.
(Português do Brasil) Pesquisa exclusiva da Máquina Cohn & Wolfe mapeia o que os consumidores esperam das marcas.
We are the first communication agency to sign the 10 commitments with the LGBT Rights.
Communication strategy for Microsoft wins Excellence Awards.
(Português do Brasil) Somos a agência de comunicação da 20ª São Paulo Restaurant Week.
Strategy for Suvinil wins as best B2B campaign in Latin America.
SERVICES FOR YOU
Considered to be one of the leading specialists in reputation management and communication strategy in Brazil, she is an Endeavor entrepreneur and is a member of the External Evaluation Committee at Insper Business School in São Paulo and of Winning Women (EY), a group of high impact women entrepreneurs. She has authored “Imprensa – Como se Relacionar com a Mídia” (Press – How to Build Relationships with the Media) and “Comunicação Corporativa: Gestão, Reputação e Posicionamento” (Corporate Communication: Management, Reputation and Positioning), books published by Editora Contexto.
Holds an MBA in economics and marketing. He worked for over 14 years at one of Brazil’s top newspaper, Folha de São Paulo, as a staff editor for the political, economy and sport sections. He was also a special reporter and international correspondent based in New York for the online news outlet iG.
Experience in developing PR strategies and integrated communications for national and global campaigns. Has led teams in crisis management and in creating solutions for brand and product launches. Graduated in journalism from Pontifical Catholic University of São Paulo and specialized in editorial management at ESPM (Escola Superior de Propaganda e Marketing) and people management from Fundação Gétulio Vargas in São Paulo (FGV-SP).
A communication professional for over 21 years, he worked as a journalist for 16 years, mainly at O Estado de São Paulo, where he was head of political and national reporting. He participated in covering five elections, helped to create supplements and collaborated with TV Estadão since its launch. At the agency, he has managed the metric, digital and editorial units.
Has solid experience in corporate communications and journalism with a focus on strategic planning and reputation and image crisis management for major corporations. She develops communication projects for the public and private sectors. She has undergone graduate studies in corporate communication management and people management at Fundação Dom Cabral.
With nearly 20 years of experience in corporate communications, Renata is in charge of strategic planning and the entertainment, healthcare, consumer goods, corporate and people image management units. She also heads the department responsible for producing events for companies of various segments. She has a background in journalism and a graduate degree in radio and television from Faculdade Cásper Líbero and performed graduate studies in marketing at ESPM (Escola Superior de Propaganda e Marketing) and strategic people management at Insper Business School in São Paulo.
Has over 12 years of experience in creative, digital and technology development. Works on projects for clients like AB InBev, Microsoft, Carrefour, BRF, and eOne Entertainment. He also has experience designing games, specializing in digital animation and new media.
OFFICES IN BRAZIL
Av. Paulista, 2.006, conjuntos 807/809, Cerqueira César | 01310-926
t +55 (11) 3147 7900
RIO DE JANEIRO
Av. Rio Branco, 1, 7º andar, sala 708, Centro | 20090-003
t +55 (21) 3478 3100
SHS AS Lote 1 – Quadra 6 / Conjunto A, sala 311, Edifício Centro Empresarial Brasil XXI | 70316-100
t +55 (61) 3323 2884
CORPORATE SOCIAL RESPONSIBILITY
We believe that major companies have major responsibilities. We strive for and enjoy positioning ourselves through freedom of expression, equality – in every sense of the word – and by improving society.