Experience in developing PR strategies and integrated communications for national and global campaigns. Has led teams in crisis management and in creating solutions for brand and product launches. Graduated in journalism from Pontifical Catholic University of São Paulo and specialized in editorial management at ESPM (Escola Superior de Propaganda e Marketing) and people management from Fundação Gétulio Vargas in São Paulo (FGV-SP).
Has solid experience in corporate communications and journalism with a focus on strategic planning and reputation and image crisis management for major corporations. She develops communication projects for the public and private sectors. She has undergone graduate studies in corporate communication management and people management at Fundação Dom Cabral.
Executive with 20 years of experience in the communication market, including advertising agencies and film studios, Zaine was responsible for Taterka’s sale and integration process with Publicis Group and later for the planning and implementation of the Taterka merger with DPZ, resulting in DPZ&T. He is responsible for the controlling, finance, HR, IT, operations, legal, administration and facilities areas of Máquina Cohn & Wolfe.
Responsável pela operação da Máquina Cohn & Wolfe em Brasília, completou 35 anos de profissão. Na sucursal brasiliense da revista IstoÉ, acumulou o recorde de três anos consecutivos como finalista ao Prêmio Esso de Jornalismo, até conquistá-lo em 2004 por série de reportagens sobre o Banco Central. No setor público, foi diretor e vice-presidente da Radiobrás.
With nearly 20 years of experience in corporate communications, Renata is in charge of strategic planning and the entertainment, healthcare, consumer goods, corporate and people image management units. She also heads the department responsible for producing events for companies of various segments. She has a background in journalism and a graduate degree in radio and television from Faculdade Cásper Líbero and performed graduate studies in marketing at ESPM (Escola Superior de Propaganda e Marketing) and strategic people management at Insper Business School in São Paulo.
Graduated in Journalism from the University of Brasilia, she has experience covering government in Brasilia for Correio Braziliense and O Globo. In the 15 years she worked for Veja, she was assistant editor and deputy editor in Brasilia, São Paulo and Rio de Janeiro. At Folha de São Paulo, she worked on politics as interim editor for the column penned by Mônica Bergamo. After two decades of editing work, she coordinated political campaigns, including one for the presidency of Brazil.
In Murilo Ohl’s career of over 20 years, 15 were spent in business journalism. He told the stories of major leaders and young entrepreneurs, major companies, the best to work for as well as small, yet notable startups. He primarily wrote about technology, innovation and careers, and also ventured into stories on the economy, finance and education.
With over 15 years of experience in corporate communications, Rodrigo has held prominent positions in Máquina Cohn & Wolfe’s PR, digital and metrics departments and now leads the new business division. He has undergraduate and graduate degrees in Journalism from Faculdade Cásper Líbero and an MBA in Business Management from Fundação Getúlio Vargas (FGV).
An expert in finance and corporate communications, she has an undergraduate degree in Journalism from PUC-SP (Pontifical Catholic University of São Paulo) and in Economics from FEA-USP (Business School at the University of São Paulo), and a graduate degree in Corporate Communication from ESPM (Escola Superior de Propaganda e Marketing). She worked as a Communication Manager for Banco Real and Banco Santander and was in charge of covering the stock market and interview programs for Bloomberg. She has published articles in the newspaper Valor Econômico.
Graduated in Journalism from PUC-Rio, with post-graduation in Marketing from IBMEC RJ, Ribeiro is director of client service for fashion, construction and energy accounts. She has an extensive experience in crisis management and risk prevention. She has been a manager for seven years of BRMALLS’ account, taking care of the relationship with the media in complex situations, such as M&As, and dissemination of culture to regional communication agencies and local leaderships.
VP of Public Accounts, Cláudia Fernandes has 15 years of experience in daily newspapers and ten in corporate communications. She is currently responsible for the Digital account of the Government of the State of São Paulo. Fernandes was a business director of PR and Digital for the public administration of Santos (city) and PR of Sabesp and has experience in crisis management for infrastructure companies.
Brings together more than 15 years of diverse experience in public relations, corporate communications, crisis management, internal communications and brand management, serving clients both from private and public sectors. Graduated in Journalism and post-graduated in Organizational Communication Management by ECA-USP, Priscila Pagliuso is the leader of our Diversity Committee.
Graduated in Journalism at Mackenzie, Leonardo began his career as an intern at Máquina Cohn & Wolfe in 2005. Since then, he has worked in the Financial, Digital and Corporate Accounts departments. During this period, he participated and led the implementation of communication strategies for clients in various segments always focused on building and improving the reputation of corporate brands.
Com experiência na área da Comunicação Corporativa de companhias nacionais e multinacionais, além do setor público, coordena equipe multidisciplinar de Relações Públicas e Reputação Digital. Bacharel em Jornalismo (UniCEUB), pós-graduada em Marketing (ESPM) com MBA Executivo (IBMEC), compõe times especializados em media training, reposicionamento de marca e gerenciamento de crise. Possui expertise em ações integradas de Comunicação e Relações Governamentais.
Ricardo has worked in radio, TV, newspapers and websites, such as Jovem Pan, TV Bandeirantes and Diário do Grande ABC. As a PR professional, has developed communication strategies for automotive, sports and technology companies, working in direct contact with press and leading teams.
Works in the technology, retail, beauty, hotel, oil and construction areas. She is the executive leader of Máquina in Rio, where she works on communication strategy and crisis management for major companies like BRMalls, Lasa/B2W, BHG, Xerox e Ecad. She has a background in journalism, having graduated from Hélio Alonso University (Facha) in Rio. She performed graduate studies in journalistic communication at Candido Mendes University and took the economics for journalists program at FGV (Fundação Gétulio Vargas).