Our Team

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SIMONE IWASSO
VP of client services

Experience in developing PR strategies and integrated communications for national and global campaigns. Has led teams in crisis management and in creating solutions for brand and product launches. Graduated in journalism from Pontifical Catholic University of São Paulo and specialized in editorial management at ESPM (Escola Superior de Propaganda e Marketing) and people management from Fundação Gétulio Vargas in São Paulo (FGV-SP).


ROSA VANZELLA
VP of client services

Has solid experience in corporate communications and journalism with a focus on strategic planning and reputation and image crisis management for major corporations. She develops communication projects for the public and private sectors. She has undergone graduate studies in corporate communication management and people management at Fundação Dom Cabral.


RENATA ASPRINO
VP of client services

With nearly 20 years of experience in corporate communications, Renata is in charge of strategic planning and the entertainment, healthcare, consumer goods, corporate and people image management units. She also heads the department responsible for producing events for companies of various segments. She has a background in journalism and a graduate degree in radio and television from Faculdade Cásper Líbero and performed graduate studies in marketing at ESPM (Escola Superior de Propaganda e Marketing) and strategic people management at Insper Business School in São Paulo.


FABRÍCIA ROSA

Works in the technology, retail, beauty, hotel, oil and construction areas. She is the executive leader of Máquina in Rio, where she works on communication strategy and crisis management for major companies like BRMalls, Lasa/B2W, BHG, Xerox e Ecad. She has a background in journalism, having graduated from Hélio Alonso University (Facha) in Rio. She performed graduate studies in journalistic communication at Candido Mendes University and took the economics for journalists program at FGV (Fundação Gétulio Vargas).


MURILO OHL

In Murilo Ohl’s career of over 20 years, 15 were spent in business journalism. He told the stories of major leaders and young entrepreneurs, major companies, the best to work for as well as small, yet notable startups. He primarily wrote about technology, innovation and careers, and also ventured into stories on the economy, finance and education.


RODRIGO BARNESCHI

With over 15 years of experience in corporate communications, Rodrigo has held prominent positions in Máquina Cohn & Wolfe’s PR,  digital and metrics departments and now leads the new business division. He has undergraduate and graduate degrees in Journalism from Faculdade Cásper Líbero and an MBA in Business Management from Fundação Getúlio Vargas (FGV).


LEONARDO BERSI

Graduated in Journalism at Mackenzie, Leonardo began his career as an intern at Máquina Cohn & Wolfe in 2005. Since then, he has worked in the Financial, Digital and Corporate Accounts departments. During this period, he participated and led the implementation of communication strategies for clients in various segments always focused on building and improving the reputation of corporate brands.


RICARDO MARQUES

Ricardo has worked in radio, TV, newspapers and websites, such as Jovem Pan TV Bandeirantes and Diário do Grande ABC.  As a PR professional, has developed communication strategies for automotive, sports and technology companies, working in direct contact with press and leading teams.


CAMILA FERNANDES

With experience in the Corporate Communication area of ​​national and multinational companies, in addition to the public sector, he coordinates a multidisciplinary team of Public Relations and Digital Reputation. Bachelor of Journalism (UniCEUB), postgraduate in Marketing (ESPM) with Executive MBA (IBMEC), composes teams specialized in media training, brand repositioning and crisis management. He has expertise in integrated Communication and Government Relations actions.


CRISTINA RIBEIRO

Graduated in Journalism from PUC-Rio, with post-graduation in Marketing from IBMEC RJ, Ribeiro is director of client service for fashion, construction and energy accounts. She has an extensive experience in crisis management and risk prevention. She has been a manager for seven years of BRMALLS’ account, taking care of the relationship with the media in complex situations, such as M&As, and dissemination of culture to regional communication agencies and local leaderships.


CLÁUDIA FERNANDES

VP of Public Accounts, Cláudia Fernandes has 15 years of experience in daily newspapers and ten in corporate communications. She is currently responsible for the Digital account of the Government of the State of São Paulo. Fernandes was a business director of PR and Digital for the public administration of Santos (city) and PR of Sabesp and has experience in crisis management for infrastructure companies.


HELENA CHAMMA

Graduated in Journalism by PUC Minas, directed her career to the management of social media with a focus on institutional communication. Has solid experience in digital strategic planning and corporate communication. Managing multidisciplinary teams to work in the online environment serving companies from different sectors.


LIVIA HORMIGO

Graduated in Journalism from UMESP, Livia began her career with Máquina Cohn & Wolfe as an intern in 2006. Since then, she has led the strategy of integrated communications and image crisis for clients from several segments such as food, finance, telecommunications, automotive, infrastructure and technology. She holds a major in economics and an MBA in marketing from ESPM.


CLAUDIA PIRES

Professional with over 20 years of experience, has extensive experience in Corporate Communication, developing projects in Brazil and abroad. Graduated in Journalism, she was also a reporter and correspondent in New York for Folha de S. Paulo newspaper and politics and economics reporter for news agency Reuters in Brasilia.


JOÃO PAULO CASTRO

Leads the MC&W’s Data Intelligence team and also the Big Data and Machine Learning projects. Previously, he worked at the Ipespe where he coordinated the neuroscience research applied to Communication and wrote the book “Neuropropaganda de A a Z” (“Neuroadvertising from A to Z”), nominated to the Jabuti Award – the most traditional and prestigious literary prize in Brazil. He was managing editor of Bandnews TV and Record TV. Castro has a B.A. degree in Journalism from PUC-Rio.