WHO WE ARE
Our mission is to create, build and protect brands to achieve clients’ goals.
We are one of the largest and most well-respected public relations agencies in Brazil and are part of Cohn & Wolfe and the WPP Group.
Bringing together a high-performance and experienced team, we meet the integrated marketing service needs of Brazilian and multinational companies.
Today, public relations is content, branding, strategy, marketing, social media, video. Move yourself. C&W Studios.
Is your brand authentic? We released an original study that listed the most authentic brands in the country and we explored the world of the consumer to better understand the building blocks for the perception of authenticity.
SERVICES FOR YOU
Do you find it curious that the first service offered on our website is Digital? We don’t.
We are here to create a custom-made strategy tailored to your target market by using clear metrics, relevant content and an effective media strategy for building engagement.
Digital is way more than social media and monitoring. It’s integrated communication, strategy and business intelligence. There’s no PR without digital consciousness.
Enough with conventional content! We want your brand to be innovative.
We love a challenge and believe that each channel deserves customized content. We produce the best content for communicating with your audience, both on- and off-line.
No matter whether it’s print, photo, video, animation, graphic design, DOOH (Digital Out-of-Home), we have got your back!
The rule is there are no rules. Each client is unique and deserves individualized and creative communication.
We think about communication in a structured way, based on target audience data, analyzing the competition and the features that are unique to the market.
In crisis or in stability, we use creativity to achieve results.
Yes, we love numbers! Communication can and must be measured.
We want to provide you with proof that our work is incredible. We have an entire department staffed with number-crunching spreadsheet gurus who analyze the status of your image,
point you in the best direction and monitor the development of the work at hand.
Why not have the best communication team working for your cause?
If your mission is campaigning for public office, undertaking guerilla marketing actions or working public affairs, we are here to help you.
We have a specialized team dedicated to structuring research, strategy and execution to meet your needs.
Considered to be one of the leading specialists in reputation management and communication strategy in Brazil, she is an Endeavor entrepreneur and is a member of the External Evaluation Committee at Insper Business School in São Paulo and of Winning Women (EY), a group of high impact women entrepreneurs. She has authored “Imprensa – Como se Relacionar com a Mídia” (Press – How to Build Relationships with the Media) and “Comunicação Corporativa: Gestão, Reputação e Posicionamento” (Corporate Communication: Management, Reputation and Positioning), books published by Editora Contexto.
Holds an MBA in economics and marketing. He worked for over 14 years at one of Brazil’s top newspaper, Folha de São Paulo, as a staff editor for the political, economy and sport sections. He was also a special reporter and international correspondent based in New York for the online news outlet iG.
In charge of administration and strategic planning for corporate accounts and for structuring special projects, as well as crisis management. Worked for 15 years at Folha de São Paulo, where he held positions such as business and market editor. He holds an MBA in derivatives and economic-financial information from FIA-USP (Institute of Management Foundation at the University of São Paulo) with extension studies in macroeconomics and political science at the University of California Riverside and economics at Fundação Gétulio Vargas (FGV).
OFFICES IN BRAZIL
Av. Paulista, 2.006, conjuntos 807/809, Cerqueira César | 01310-926
t +55 (11) 3147 7900
RIO DE JANEIRO
Av. Rio Branco, 1, 8º andar, sala 803, Centro | 20090-003
t +55 (21) 3478 3100
SHS AS Lote 1 – Quadra 6 / Conjunto A, sala 311, Edifício Centro Empresarial Brasil XXI | 70316-100
t +55 (61) 3323 2884
CORPORATE SOCIAL RESPONSIBILITY
We believe that major companies have major responsibilities. We strive for and enjoy positioning ourselves through freedom of expression, equality – in every sense of the word – and by improving society.